BOSTON, MA, May 10, 2012 (MARKETWIRE via COMTEX) –
Aberdeen Group, a Harte-Hanks Company
/quotes/zigman/133185/quotes/nls/hhs HHS
+2.30%
, today announced
the publication of new research reports from its Customer Management
Technology, Enterprise Resource Planning (ERP), Business
Intelligence, and Technology Markets research practices.
“Customer Experience Management in the Financial Service Industry:
Balancing Regulations with Customer Delight” research study, authored
by Omer Minkara, Senior Research Associate for the Aberdeen Group
Customer Management Technology research practice, details actionable
steps for financial services firms to build fruitful customer
relationships while ensuring compliance with tougher regulatory
measures. “Financial services firms are not helpless; companies that
adopt Customer Experience Management (CEM) best practices, including
personalization and customer-centricity, are able to balance the
impact of financial regulations with improved customer delight,” says
Minkara. This report provides practical guidelines on how financial
services firms can improve key measures such as customer lifetime
value and return on marketing investments through adopting
Best-in-Class processes and enablers within their business
activities. To obtain a complimentary copy of the report, made
possible in part by Avanade and Achieve Global, visit:
http://www.aberdeen.com/link/sponsor.asp?spid=30410182cid=7706camp=2 .
“The State of Master Data Management, 2012: Building the Foundation
for a Better Enterprise” written by Nathaniel Rowe, Research Analyst
for Aberdeen’s Enterprise Resource Planning and Business Intelligence
practices, examines the challenges organizations are facing in
managing their critical business records, and the tools they are
using to ensure high quality data is provided to their employees.
Aberdeen’s research shows a startling disparity between how important
master data is to business operations and how little support it often
receives from senior management and budget committees. However,
organizations are making strides to improve their master data quality
and, as a result, are seeing dramatic reductions in data errors and
improvements in employee efficiency. To obtain a complimentary copy
of this report, made possible in part by Stibo Systems and TIBCO,
visit:
http://www.aberdeen.com/link/sponsor.asp?spid=30410182cid=7883camp=2 .
Also written by Nathaniel Rowe “United We Stand, Divided We Fall: The
Need for Standardizing and Centralizing Master Data” reveals that the
two leading pain points surrounding master data are not having an
authoritative system of record, and poor data quality causing
inaccurate business decisions. The organizations that have directly
addressed these problems by centralizing their critical records and
applying rigorous data standards and quality controls. Aberdeen’s
research indicates these strategies have had a dramatic impact on
their business performance, as these organizations out-performed
their peers in speed of business decisions, employee efficiency,
customer satisfaction and product visibility. To obtain a
complimentary copy of this report, visit:
http://www.aberdeen.com/link/sponsor.asp?spid=30410182cid=7938camp=2 .
“Managing the TCO of BI: The Path to ROI is Paved with Adoption”
prepared by Michael Lock, Research Director, Business Intelligence
and Technology Markets, examines how leading organizations are
managing the full spectrum of costs when deploying and managing
business intelligence (BI) solutions. Focusing on the efficient use
of internal IT and Line-of-Business resources, companies are now more
judiciously utilizing hardware, software, and services to facilitate
a more effective analytical environment. The research demonstrates
how companies who have achieved a broader adoption of Business
Intelligence (BI) and a deeper engagement in analytical activity are
enjoying a lower cost-per-user of BI and reaping the benefit of a
higher return on their investment. To obtain a complimentary copy of
this report, made available in part by Birst and Talend, visit:
http://www.aberdeen.com/link/sponsor.asp?spid=30410182cid=7884camp=2 .
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that
delivers demonstrable results. Having queried more than 30,000
companies in the past two years, Aberdeen is positioned to educate
users to action: driving market awareness, creating demand, enabling
sales, and delivering meaningful return-on-investment analysis. As
the trusted advisor to the global technology markets, corporations
turn to Aberdeen for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting
content in context for the global direct and targeted marketing
company. Aberdeen’s analytical and independent view of the “customer
optimization” process of Harte-Hanks (Information – Opportunity -
Insight – Engagement – Interaction) extends the client value and
accentuates the strategic role Harte-Hanks brings to the market. For
additional information, visit Aberdeen or call (617) 854-5200, or to
learn more about Harte-Hanks, call (800) 456-9748.
Copyright 2012 Aberdeen Group, Inc., a Harte-Hanks Company
451 D
Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617)
854-5200
Fax: (617) 723-7897
www.aberdeen.com
SOURCE: Aberdeen Group
Copyright 2012 Marketwire, Inc., All rights reserved.
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