REDWOOD CITY, Calif., Jul 03, 2012 (BUSINESS WIRE) –
Actian
Corporation today announced that IsCool
Entertainment, a European leader in social gaming applications on
Facebook and the French number one, has selected Vectorwise as its
engine for business intelligence. Actian’s blazing fast business
intelligence database will accelerate analysis of high volumes of user
data, driving customer retention and new business opportunities.

Social gaming on Facebook is booming. It is estimated that the amount
spent on such games will hit more than $6 billion globally this year and
over $8.5 billion by 2015*. IsCool Entertainment offers creative and
innovative games to a community of 1,290,000 MAUs (Monthly Active
Users). It uses business intelligence to provide this burgeoning market
a richer, personal gaming experience, driven by real-time information.

With Vectorwise, IsCool Entertainment can analyze online gamers’
activity and social behavior. It then provides rewards, generates
leaderboards and delivers virtual prizes, in order to enhance customer
engagement and retention. Marketing intelligence is also provided on
demand, bringing promotional opportunities to partners based on user
patterns and behavior.

IsCool Entertainment’s business intelligence software technology is
based in the cloud in order to provision the power of Vectorwise in a
cost effective manner. IsCool Entertainment can scale up or down,
depending on its needs at a particular moment without having to invest
in a large, onsite server estate.

“Our success is measured by the quality of experience we provide our
gamers on Facebook,” explains Florian Douetteau, CTO, IsCool
Entertainment. “We’re using Vectorwise to investigate consumer behavior
to better understand what makes our users play, interact and recommend.
Fast and actionable business analytics from Vectorwise will allow us to
deliver tailored offers to our customers and advertising partners, and
thus improve monetization of the games we develop.”

“IsCool is a part of a growing number of data-driven businesses using
Vectorwise to extract value from user behaviour,” concluded Steve Shine,
CEO, Actian. “These digital stars live and die by their ability to view,
analyze and monetize user’s information. As data is increasingly viewed
as an organization’s crown jewels, our customers are turning to
Vectorwise to power data engine. Vectorwise is emerging as the go-to
technology for nimble, data centric companies such as IsCool
Entertainment.”

* Source: Social Network Games: Casual Games Sector Report 2012

About IsCool Entertainment

IsCool Entertainment is one of the European leaders in social gaming.
With over ten years of expertise in the publishing and distribution of
casual games, IsCool Entertainment has established itself today as the
French number 1 in the social applications market on Facebook. The
company offers a catalog of original, innovative games that create
strong social relationships including the famous IsCool and Belote
Multiplayer. Our games bring together 2.8 million of fans who leave
around 500,000 comments and likes on our fanpages each month. IsCool
Entertainment, it’s also more than 1 billion of cool points that are
sent every day. IsCool Entertainment is listed on NYSE ALTERNEXT: ALISC

For further information:
www.iscoolentertainment.com

About Actian

About Actian: Take Action on Big Data

Actian
Corporation enables organizations to transform Big Data into
Business Value with data management solutions to transact, analyze, and
take automated action across their business operations. Actian is the
first to unveil a cloud development platform for building Action Apps,
lightweight consumer-style applications that automate actions triggered
by real-time changes in data to deliver actionable business
intelligence. Actian also incites action for 10,000 customers worldwide
with Vectorwise, the world’s fastest and most cost-effective analytical
database, and Ingres, the only independent mission-critical OLTP
database. Actian is headquartered in California with offices in New
York, London, Paris, Frankfurt, Amsterdam and Melbourne. Stay connected
with Actian Corporation on Facebook,
Twitter
and LinkedIn.

Actian, Cloud Action Platform, Action Apps, Ingres and Vectorwise are
trademarks of Actian Corporation. All other trademarks, trade names,
service marks, and logos referenced herein belong to their respective
companies.

SOURCE: Actian Corporation

        
        Atomic PR for Actian 
        Dean Rodgers, + 1-415-593-1400 
        dean.rodgers@atomicpr.com 
        or 
        IsCool Entertainment 
        Stephanie Bonnet, +33 1 42 73 74 11 
        Communications Manager 
        stephanie.bonnet@iscool-e.com
        

Copyright Business Wire 2012

LONDON, July 4, 2012 /PRNewswire via COMTEX/ –
Data Intelligence today announced it is a 2012 winner of Microsoft Corp.’s Life Sciences Innovation Awards.

The awards, announced at the Drug Information Association’s (DIA) 48th annual meeting in Philadelphia, honor companies using Microsoft solutions to realize business and information technology benefits. This year’s notable winners are revolutionizing medicine by bringing therapeutic breakthroughs to the market faster, to fight serious ailments, improve healthcare and enhance people’s quality of life.

“Now more than ever, the life sciences industry is faced with many challenges including cutting costs and bring new drugs and therapies to market faster,” said Andrea McGonigle, national managing director, Life Sciences, Microsoft Corp. “We are impressed with how the winners demonstrate sustainable impacts through technology, and are proud that Microsoft’s software plays an important role in enabling these achievements in life sciences.”

Data Intelligence’ innovative sales force coaching application PharmaCOACH, built on Microsoft technology including Silverlight, helps healthcare companies align to their medical and non-medical customers by equipping the field teams with the right blend of knowledge, skills and behaviors needed for successful professional interactions. Data Intelligence alongside their pharmaceutical client, a leading global provider of specialty medicines, developed PharmaCOACH to meet the client’s demanding professional standards in terms of ethics, clinical knowledge, professional selling skills and above all healthcare customer partnering behaviors. All of these capabilities were built in against a backdrop of a rapidly changing healthcare environment (the UK NHS currently undergoing major reconfiguration). The capabilities delivered by PharmaCOACH and the client’s highly effective training and coaching team helped the client grow their business and retain their most important accounts and customers. Now in its fourth major version, PharmaCOACH has been proven to add significant value and competitive advantage to medical sales teams again and again.

Tony Cox, Head of Client Effectiveness at Data Intelligence said “winning the Microsoft Innovation Award in recognition of PharmaCOACH and the difference it has made to our most important clients is the realization of a long term ambition for excellence in sales coaching. This award underlines the fact that we’re aligning closely to our customers’ needs, what their end users need, and importantly we’re collectively adding value to patients by being more aligned, more skilled and closer to our customer”.

Award participants consisted of worldwide life sciences corporations in pharmaceutical, biotechnology and medical device companies that are innovatively applying technology to create therapeutic innovations. Winners were selected by an esteemed panel of industry experts and will be highlighted on the Microsoft website at
http://www.microsoft.com/lifesciences and on the Microsoft in Health blog at
http://blogs.msdn.com/b/microsoft_in_health/ .

Notes to Editors

Data Intelligence is a double Microsoft award winning healthcare solutions provider based in London, UK with a global client base. Their solution suite is completely oriented toward pharmaceutical and healthcare business intelligence and sales force effectiveness, comprising a range of highly innovative “software as a service” (SaaS) platforms all based on the Microsoft technology stack. Products include PharmaANALYTICS, a highly scalable business intelligence analytics framework operated as a real time service; PharmaKAM, an end-to-end key account management enabling and collaboration platform; PharmaCOACH; PharmaTALENT an employee development and appraisal optimization platform; and finally PharmaPRECISION a range of specialist consulting services aligned to healthcare companies requirements in the BI and SFE disciplines.

For More Information, Press Only: Jason Bryant, +44-7887-686392, Jason.Bryant@Data-Intel.co.uk,

http://www.data-intel.net

SOURCE Data Intelligence Limited

Copyright (C) 2012 PR Newswire. All rights reserved